M & M Bolero GLX's Chennai launch

By Our Corporate Reporter

CHENNAI, AUG. 11. Mahindra & Mahindra, the largest Indian manufacturer of multi-utility vehicles, today announced the launch of its latest utility vehicle `Bolero GLX' here today.

Addressing presspersons on the occasion, Mr. B. K. Subbaiah, senior general manager, Automotive Sector (M & M), said the Bolero GLX was in response to the needs of the urban consumer to match toughness with smoothness.

It was aimed at those who wanted an attractive, powerful utility vehicle that offered car like comfort and sheer driving pleasure.

Mr. Subbaiah said the utility vehicle market was undergoing a transformation and it would emerge as an alternative to passenger cars for the style-conscious and discerning urban consumer. He said the product was totally indigenous and an investment of only Rs. 40 crores was made for creating the facilities at its existing plant to produce 800 to 1000 vehicles a month against Rs. 500 crores required for a new state-of-the-art plant.

Priced at Rs. 4.89 lakhs (ex-showroom, Chennai), the vehicle has a host of features such as air-conditioning, power steering, power windows, audio system and central locking.

The company is also coming out with a premium model with bucket seats and rear entertainment system from Visteon that includes a console mounted with a DVD player and an LCD screen.

It would also have a global positioning system (GPS) with Mumbai and Delhi maps. While some components of the GPS would be imported the software part would be developed indigenously.

This model would cost Rs. 1 lakh more. Important among other features are: seat belt warning lamp with audio chime, door open warning, keyless entry with remote and electronic speedo with two trip meter option.

Meanwhile the company is also going ahead with its plans for `Scorpio' which would spearhead M & M's entry into the next generation of vehicles.

These vehicles will role out of the assembly line by the end of next year.

The Scorpio will be introduced in three variants. The upper-end variant will be in the Mitsubishi Pajero category.

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Section  : Business
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