Adani Wilmar to market packed palmolein oil

By Our Special Correspondent

AHMEDABAD, AUG. 20. Adani Wilmar Limited, the partnership firm between the Ahmedabad-based Adani group and the Singapore based Wilmar Trading Private Limited, will be marketing packed superior quality refined edible palmolein oil for the consumers.

According to a spokesman of the Rs. 3,300 crore Adani group, the packaging of the ``jubilee'' brand oil imported from Wilmar's own refinery in Malaysia and Indonesia would be done at the Adani's own packaging locations at Chennai, Mumbai, Kakinada and Mundra, the port developed by the Adani group in Kutch region in Gujarat, with the aim of reaching the consumers within a maximum of 10 days to provide fresh and quality product.

The group has selected Tamil Nadu as the first State to launch the product within the next few days. Wilmar Trading is the world's second largest player in edible oil trade having its own plantations in Malaysia and Indonesia and also owned a fleet of vessels to transport the products to different countries.

The group has targeted to achieve at least 15 per cent of the estimated 8,000 tonnes packed palmolein oil market in Tamil Nadu in the first six months.

After palmolein, the company had plans to launch packed soybean, refined sunflower and other edible oils in the next couple of months.

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Section  : Business
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