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Online edition of India's National Newspaper Thursday, February 22, 2001 |
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IT'S THE hottest new destination for clothes shoppers. "Eques",
nestling cosily in the sylvan surroundings of Crystal Lawn, 20,
Wallace Garden, Nungambakkam, is just waiting to be discovered.
The store owner, Masood Hashim started with formals for men and
women but soon added a whole range of casuals under the Cotton
Greene label with friend and partner, Kaleem Bhat.
Eques is derived from the word 'equestrian' and inspired Masood
because "the horse symbolises royalty and class and is associated
with adventure,".
The shop has an old world charm about it and Masood Hashim is
articulate and a good raconteur, which makes the shopping
experience worthwhile.
In the formals section, he stocks a good range of Italian
suitings which are very popular, 100 per cent wool,exclusive and
expensive and the names include Nina Ricci, Lanvin, Vitale
Barberis Cananico and English suitings like Baronet. "We had to
scale down a bit to make it more affordable," he says and so he
added Indian suitings Reid and Taylor, J. Hampstead, Wool Worth
etc. Incidentally, Eques also custom tailors suits for both men
and women. While the formals cater for a small, exclusive group,
the casuals are a good buy. Most of the clothes are made for the
export market and manufactured in India according to the
specialities of leading designers The styles are very
international. Even if you are shopping for just a plain white
cotton shirt for women, the options are plenty - full sleeves,
sleeveless, short sleeves, with embroidery, or without etc.
What's attractive about Eques is the little surprises it throws
up. For ladies they have skorts, a pair of shorts with an
additional panel in front that make it look like a skirt.
As for shorts (men and women), there are dozens to choose from in
thick cotton, in earthy shades and a myriad shades of khaki
(including the greens). Then there are the dungaree shorts
(pinafores) in denim and corduroy, which have a bib in front with
cross straps at the back.
If you want some very functional shorts, go in for the cargos
with dozens of pockets or settle for the docksiders with fewer
pockets. The innumerable bermudas, dragon shirts and Hawaiian
shirts are ideal for a holiday by the beach or for lounging
around at home on a lazy Sunday.
The T-shirts and tops in plain colours with tiny beads,
embroidery and fabric painting,are bound to find many takers
among the yuppie crowd. Then there are tank tops in floral
designs, dresses, (a long evening gown in white with silver
beading and shoulder straps is particularly elegant), crinkled
cotton tops in double colours, smocked tops, knitted tops and
tops and shirts in checks (not run-of-the-mill but interesting
plaids), lycra shirts with a good fit, linen shirts etc. Denim
shirts with applique and embroidery in Red Indian designs are
priced at Rs. 375.
Wrap-around skirts in checks and plains and skirts of varying hem
lengths form part of the collection. A linen skirt with jute
finish looks rustic and is a unique piece.
For men, besides a whole range of plain shirts, there are Seer
Sucker shirts (Masood explains that sheer o shaker in Persian
means cream o sugar - the texture of the shirt has a crumpled
effect and hence the name), Oxfords (in traditional fabric which
never goes out of fashion), in polynosic material (rayon and
cotton mixed), shirts in Scotch plaids and rugged gaberdine.
For children, one can choose jumpsuits made of quilted material
and Simpsons (of cartoon fame) T-shirts, night shirts, sleep wear
(long trousers in checks and stripes,) and home wear are
available too.
Track suits, rafting trousers in quick dry material, particularly
suited for swimming and rafting, made of polyester with fine
quality cord, are bound to appeal to the sports-minded. And to
top it all, there is knit wear in pure wool (the raglan sleeves
without a shoulder are very stylish).
On the cards is an ethnic line for women (sarees and salwar
suits) from the earthquake ravaged Bhuj in Gujarat.
SUDHA UMASHANKER
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