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Online edition of India's National Newspaper Thursday, March 08, 2001 |
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Science & Tech
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'Out of this world' audio
It is being called the biggest breakthrough in broadcast
technology since FM - and interestingly, India is already
enjoying it, ahead of many countries, including the U.S. Anand
Parthasarathy savours the excitement over the current state and
future prospects, of satellite-based digital radio.
IN THE local showroom of BPL, a group of curious teenagers
crowded around a table where what looked like four stereo systems
were on display. The only difference was that each set had a flat
metallic dish, the size of a small dosa, latched on to its top.
But when the sets were switched on and the dishes were twisted
slightly, there was an audible gasp. The music that was heard -
western pop music from one set, a veena recital from another, a
full blown philharmonic orchestra from the third - was stunning
in quality - as good as that produced by a good stereophonic CD
player.
Yet there were no CD's or audio cassettes any where in the works:
This was good old radio - but of an unbelievably crystal clear
quality. The reason? It was digital-all-the-way -and it was
coming directly to the set, from a satellite orbiting 35,000 kms
above the earth. This was radio in the 21st century - of a kind
that compared well with the best hi fi audio systems. Already,
industry watchers are hailing this as the greatest advance in
radio technology after Frequency Modulation ( FM).
The sets on display came from four manufacturers - Hitachi, JVC,
Panasonic and Sanyo - and ranged in price from Rs 4990 for the
hand held Hitachi KH-WS 1 mono version to Rs 11,990 for the top-
of-the-line Panasonic RE-WS 10, which boasts a four way stereo
speaker system. The ``WS'' in the model names, revealed that all
four models were made to the specification of WorldSpace, a 10
year old company based in Washington DC, with its core business
in Africa - and now in Asia.
It has been an early leader in the race, since 1990, to create a
global network of direct satellite radio stations, offering a
rich mix of ``edutainment'' and music of a quality hitherto
unattainable by FM or AM broadcast systems.
Interestingly, WorldSpace decided to launch its technology first
in the developing world. It planned a network of three
geostationary satellites, each with three beams capable of
carrying 40 plus broadcast channels, and each covering a
footprint of 14 million square kilometers on earth. The
broadcasts are currently uplinked from Australia using a
satellite dish antenna on a frequency of 7025 - 7075 MHz., at
data rates selectable from 16 to 128 kilo bits per second.
The former compares roughly with monophonic Amplitude Modulation
broadcasts while the latter is comparable to CD-quality stereo.
Equipment on the satellite decodes these signals and beams it the
customers' individual receivers on earth in the L Band ( 1467-
1492 MHz). A proprietary chip called Starmano, in each of the
four brand receivers, unscrambles the signal which is compressed
in the standard MPEG 2.5, Layer 3 code. When its first satellite
Afristar was lofted in October 1999, WorldSpace commenced
operations in Africa and the Middle East including a small
portion of the Mediterranean. When the second satellite, AsiaStar
was launched, a year ago this month, its swathe enabled
WorldSpace to offer its service across the pan-Asian region. The
third, AmeriStar is due for launch this year.In India, WorldSpace
debuted its service six months ago, though its dealer network was
largely confined to Bangalore. Earlier this year, the network has
been extended to other neighbouring states. The company has
cannily tied up with international broadcasters like BBC and CNN
so that their radio services are available to customers. But the
difference in quality in speech programmes may not be palpable:
the real attraction of satellite digital radio is in the quality
and range of music it provides - round-the-clock access to
separate channels which broadcast nothing but rock, pop, jazz,
classical western and Indian, indipop and regional language
Indian music. Indian broadcasters who have been tied up to uplink
via Worldspace include VRG (Tamil); Radio India, and Radio Khanak
(both Hindi), and the Asianet Group's RM Radio ( Kannada and
Malayalam). The Mumbai-based Radio Midday, a popular FM
broadcaster belonging to the media group of the same name, offers
a channel of its special brand of ``Hinglish'' fare.
The four receiver models available here have common features like
alphanumeric display of channel name and music type, a scanner
that allows you to search for the type of music you like since
they are all coded) and outlets for external speakers or head
phones. They can also be used for the normal AM/FM terrestrial
broadcasts. Since satellite broadcasts use line of site
transmissions, it may require some adjustment of the antenna to
achieve good reception.
A 5-meter extension cable is provided so that you can stick the
antenna dish out of your window if required. Optionally one can
buy a Yagi type antenna with 25 meters of cable and put it on the
roof top. These receivers are not designed to be used in moving
platforms - but users in Africa have reported good reception in
cars when driving through open spaces.
In the US, the Federal Communications Commission (FCC) had
allocated bandwidths for digital satellite broadcasting a decade
ago in the S Band ( 12.5 MHz). But the clout of the huge network
of lucrative private FM station franchises, ensured that all
attempts to exploit this technology were thwarted - till a year
ago. That was when two competing agencies - Sirius Satellite
Radio based in New York City and XM Radio of Washington, made the
investment necessary to launch the satellites required for an
American satellite radio service.
The focal market there was slightly different from that of
WorldSpace - the 200 million car drivers on the road, hitherto
stuck with CD players or local FM music-and-news radio stations
which faded in and out every few kilometres. So in addition to
the satellite net, the American providers had to invest in
terrestrial repeaters to ensure a continuous signal in moving
vehicles. Sirius launched its third and last satellite in
November last and has just commenced test transmissions, having
persuaded the leading car manufacturers to modify their systems
to facilitate installation of satellite dishes, and audio
manufacturers like Kenwood and Sony to put the matching satellite
radios on shop shelves.
XM Radio is still to launch its third satellite. Customers on the
North American continent may have to wait till mid 2001 to get a
satellite radio service. And in addition to paying a typical $
300 for the receivers, they can also expect to be charged a
monthly subscription of about $ 10 for receiving the satellite
broadcasts - something that is free in India. What next on the
digital radio front? It is interesting that the WorldSpace
receivers, include a 128 KBPS data port. If and when there are
content providers, ready to beam not just audio but multimedia
content, these same receivers can be used to download - and cache
on a PC hard disk - a rich mix of sound, picture and video, at
speeds that will better than the best telephone-based Internet
connections.
Today's digital satellite radios may then become the front end of
tomorrow's satellite-based multimedia-rich Internet feeds. They
would still be one way-affairs ( unlike Internet, as we know it
now, the system will not allow the user to upload files), but
think of what a long way the science of radio has come! It will
be exactly 100 years this year - on December 11 - since Guglielmo
Marconi made his first historic wireless transmission across the
Atlantic.
He struggled to hear a brief morse coded signal over the static.
For broadcast speech and music the world had to wait another 17
years. Today, as we listen to the rich tones of mellifluous music
flowing out of a small device that grabs it off a satellite, we
are privileged to experience something like the shiver of
pleasure, that pioneers like him may have felt when they first
thrilled to the wonders of wireless.
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