Bharti to offer cellular phones

NEW DELHI, APRIL 6. Bharti Teletech is planning to enter the cellular handsets market by the middle of this year by introducing phones under its 'Beetel' brand for which the company has started negotiations for tie-up with a few foreign cell phone manafucturers.

``The company is planning to introduce its brand of cellular phones in India. The phones sourced from foreign manufacturers would be sold under Bharti brandname," Mr. Rakesh Bharti Mittal, managing director of Bharti Teletech, said here.

He said that the company was in the process of finalising an agreement for sourcing mobile handsets, based on GSM technology and added that the phones would be introduced in the Indian markets by the middle of this year.

Mr. Mittal, however, declined to divulge details on the volume of cellphones to be sourced during the first year. The company would look at an aggressive pricing plan for Bharti cellphones in the price-sensitive Indian market.

``Looking at the Indian market, we feel that the pricing of the cellphones should be kept at a low level of about Rs. 4,000-5,000 initially," he said.

- PTI

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