LG begins PC assembling

By Our Special Correspondent

NEW DELHI, MAY 25. LG Electronics today announced the beginning of its PC assembly line in an attempt to strengthen its information technology business in India. The company is targeting a market share of 31 per cent in the PC monitor segment by 2001 and 35 per cent by 2002.

LG has invested $10 million in the PC assembly line plant at its existing facility in Greater Noida. It has a capacity of 3.5 lakh units that can be upgraded to 5 lakh units. It will initially focus on the smaller 15 inch and 17 inch monitors. These are said to be the fastest growing segment in India although worldover users are moving away to bigger monitors. LG has targeted sales of 5 lakh PC monitors this year and hopes to achieve a turnover of Rs. 500 crores from this segment, up from Rs. 240 crores last year.

In an attempt to enter the higher-end market, the company is planning to launch its PC notebooks and DVD and CD writers. LG is in talks with complementary organisations in the computer hardware segment like Seagate, Intel, Logitech to offer package deals to their customers. With talks being in the final stages, the packages should be available by mid-June this year.

Send this article to Friends by E-Mail

Section  : Business
Previous : Software exports: IDC revises growth rate
Next     : Pentamedia to merge three subsidiaries