Turns innovative when the going gets tough

By Our Special Correspondent

CHENNAI, JUNE 3. Indian Bank is turning aggressive under the stewardship Ms. Ranjana Kumar. Or how else can one view this move. Having put the worst behind, the bank chairperson has chosen an aggressive yet novel way to fight competition.

Select circles of the bank is now enlisting the services of graduates doing MBAs to hawk its products in the market place. ``We view this as a positive investment by the bank,'' says she.

Typically, they will be given a two-week crash course on products' portfolio of the bank. They will then be unleashed on the market place to sell Indian Bank's products. In the dog-eat- dog world of competition where margins constantly head southwards, an aggressive big push on the marketing front is a sine quo non for survival. A seasoned banker Ms. Ranjana Kumar knows this only too well.

These `qualified and smart guys', the bank is convinced, are eminently suitable to sell these products convincingly in the market. The cost to the bank will be minimal. For, it pays only commissions to them.

The `outsourcing' methodolgy is seen to bring a beneficial fall- out on the bank. After all, this, Ms. Ranjana Kumar feels, will go a long way in transforming the `old boy' image of the bank

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Section  : Business
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