Elan Electronics in pact with Vivek

By Our Corporate Reporter

CHENNAI, JUNE 6. Elan Electronics India, a fully owned subsidiary of the Elan group of Singapore, has entered into a tie-up with the Chennai based Vivek Limited, to market JVC's range of Hi-Fi systems in Tamil Nadu.

Elan group is one of the largest marketers of consumer electronic products in Europe, Far East, Africa and West Asia.

Addressing presspersons here today, Mr. Rakesh Tandon, senior vice president, Elan Electronics, said the JVC products would be sold across Vivek's showrooms in the State. He said discussions were also on with Vivek to market these products through the latter's showrooms in Karnataka also.

Mr. Tandon said Tamil Nadu was the one of the biggest markets for Hi-Fi systems and JVC hoped to garner 15-20 per cent market share in the State.

Elan has already launched the JVC range of car audio systems in India. The products are imported in SKD (semi-knocked down) packs and assembled at the Daman unit. The company is also looking at the possibility of setting up a manufacturing unit in Chennai. Depending on the business potential, it has also plans to put up units in Delhi and Uttar Pradesh (Noida) besides one more unit in Daman or Silvassa.

Mr. B.A. Kodandarama Setty, chairman and managing director of Vivek, said the company had a total of 40 outlets - 19 under Vivek brand and 19 under Jainsons brand. Five years ago, Vivek had acquired the Jainsons brand. Recently, it has bought two showrooms from a leading dealer in Salem. The objective of the acquisition was to become a big retail chain in South India, Mr. Setty said.

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Section  : Business
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