Blus Star to establish six SBUs

By Our Staff Correspondent

MUMBAI, JULY 13. Blue Star, in order to enhance its leadership position in central airconditioning and commercial refrigeration, has embarked on a corporate restructuring programme.

The company has identified mega airconditioning projects within the country and abroad as an opportunity area of growth. At the other end of the spectrum, the company has aggressive plans to enhance its share in the growing market for window and split airconditioners with a specific focus on corporate and commercial customers. Blue Star has ambitious plans to expand its commercial refrigeration business as well. Encouraged by the recent break- through orders from Sri Lanka, Yemen, Maldives and Armenia for water coolers, room airconditioners and packaged airconditioners, the company wants to strengthen its export operations as well.

Blue Star enjoys a market share of 32 per cent in central airconditioning and is the largest player in the country in the field of commercial refrigeration. It offers a wide range of products and services ranging from mega airconditioning projects to window and split airconditioners. The company has executed several prestigious projects in India, West Asia and Far East. In Malaysia, Blue Star's airconditioning joint venture with Arab- Malaysian group has been successful for nearly a decade.

In order to accomplish its plans, BSL's airconditioning and refrigeration businesses have been restructured into six strategic business units (SBUs) on the basis of the nature of the project, values, customer segments and distribution channels. The new SBUs thus formed are airconditioning and refrigeration special projects division (SPD), airconditioning projects division (ACPD), packaged airconditioning division (PAD), room airconditioners division (RAD), commercial refrigeration division (CRD) and central airconditioning service division (CASD).

According to Mr. Suneel Advani, president and vice chairman of BSL, ``In its 58 years of existence, BSL has reinvented itself again and again to keep in tune with the changing market conditions. In the process, it has strengthened its core competencies, become more customer focused, reduced its cost structure and maintained its leadership position.

Reflecting its financial stability, BSL has paid a dividend to shareholders every single year after its listing on the stock exchange in 1969.''

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