Birla Sun partners Dewan Housing

MUMBAI, JULY 15. Birla Sun Life Insurance and Dewan Housing Finance Corporation (DHFCL) have announced their intent to come together, wherein the latter's wholly owned subsidiary will distribute the insurance products.

DHFCL has formed a subsidiary company - DHFCL Insurance Services Ltd - for distributing insurance products to its customers and others, managing director, Mr. Kapil Wadhawan, told newspersons here.

Subject to Insurance Regulatory Development Authority approval, DHFCL Insurance Services would become a corporate agent for Birla Sun Life Insurance, he said. He said DHFCL would explore opportunities to offer various life insurance and other related products jointly with Birla Sun Life Insurance by means of appropriate training and systems support and develop joint marketing campaigns for better distribution.

Birla Sun Life director, Mr. Vijay Singh, said they would provide value to DHFCL customers through risk coverage for their loans as well as a channel for additional savings.

The company was pursuing a multiple channel strategy of which this alliance was a major step in its development, Mr. Singh added.

- PTI

Send this article to Friends by E-Mail

Section  : Business
Previous : Vijaya Bank net at Rs. 26 cr.