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Online edition of India's National Newspaper Thursday, August 09, 2001 |
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Bajaj -- forward and back
VISITORS TO the Chennai Auto Expo last year, like this writer,
were surprised to find the huge Planet Bajaj exposition of all
that Bajaj aspired to be. On show were the new Eliminator, the
Pulsar, the Fusion, the Aspire, the Saffire, a new version of the
Legend and the Sunny, the Spirit, the four stroke M80 and the
Boxer.
The exhibits created so much excitement that one even saw the
Japanese, from the Honda 'stall' opposite, taking photographs and
surreptitious measurements. So much so that the Honda exhibits
which included a racing motorcycle and variants of scooters that
were said to be possible models for India did not attract much
attention even though they were unusual enough to have
transparent polycarbonate shields and retro styling.
Planet Bajaj seemed to show a new face of the company _ not
turning its back on its bread and butter scooters but looking
forward to competing with the world's best on an equal footing
with new four stroke scooters and motorcycles. The recently
launched Kawasaki Bajaj Eliminator is an example of Bajaj Auto
wanting to be in all segments of the market, but while a powerful
and attractive motorcycle, it is very much a niche product
because of its near one lakh price.
The Saffire
The Saffire was launched in Pune in early 2000 and proved an
immediate hit with the young, and those young of heart, thanks to
its four-stroke engine, automatic transmission and flamboyant
styling. Its comfortable seat, 145 mm ground clearance and fuel
economy add to its attractions. Bajaj designed it in
collaboration with Tokyo Engineering and set out to give the
Indian consumer an advanced and value for money scooter that more
than matched the competition. A year and a half down the road,
the Saffire continues to sell well, but one does not know how the
advent of the Honda Activa will affect it.
The Boxer CT
The CT is a variant of the Boxer AT that itself is derived from
the 4S and 4S Champion that Bajaj introduced to take on the
phenomenally successful four-stroke Hero Honda CD 100 and its
derivatives. The 4S did not have a good reputation for mechanical
reliability, but the Boxer has proved itself on Indian roads. The
CT comes with a battery and improved styling at a nominal
increase in price and has proved such a hit that it is outselling
even Hero Honda's Splendor and CD 100 in many semi-urban and
rural areas!
The Aspire
Bajaj has taken a leaf out of Hero Honda's book by launching the
Aspire, essentially a variant of the successful Caliber, with an
improved front end featuring an opto-prism headlamp integrated
into a mini fairing and unusual turn signal indicators. (Hero
Honda's Passion is a Splendor in new clothes). The Aspire also
sports an effective front disk brake that only adds about Rs.
1,500 to its price. One hopes that the massive advertising that
has accompanied its launch is money well spent.
A retrograde step
It has been reported that Bajaj has recently withdrawn its four
stroke autorikshaws and gone back to selling the polluting old
two-stroke version because of some mechanical problems with the
new model. If this is true, it is really unfortunate because the
four stroke was much more fuel-efficient and environmentally
friendly. This is particularly important in parts India where
poor quality fuel and lubricants are the norm rather than the
exception and pollution checks unheard of. Incidentally, four-
stroke engines tend to be more wear resistant than their two-
stroke cousins and therefore maintain their fuel efficiency and
low pollution levels much longer.
C. MANMOHAN REDDY
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