Ebony comes to Chennai

By Our Staff Reporter

CHENNAI, OCT. 11. Chennai has been going through a retail revolution in the last three years, with big players like RPG, Rahejas', Lifestyle, Shoppers' Stop invading the town. It is now Ebony's turn to join the bandwagon.

Ebony, which will be opening its seventh store in Chennai and eighth in Indore during this month, started its first Indian retail outlet store in New Delhi in 1994. It plans to open 12 new stores across the country by 2002-03. Ebony, part of the $ 350 million DS Group, is engaged in infrastructure, real estate, IT, hotels and leisure management and retailing. The group is planning to expand its retailing operations in India and has set aside Rs. 130 crores for the purpose. It is planning to open three more outlets one each in Bangalore, Hyderabad and Coimbatore in Tamil Nadu.

At a press conference here today, Mr. H. S. Narula, head of the DS Group and Executive Director of Ebony said the Chennai store which would be opened on 14th of this month would be located at Nungambakkam High Road. The stores would be spread across 40,000 sq. ft, would be largest in the city, he claimed.

Mr. Narula said Ebony would be positioned as 'The complete department store'. Its six floors would stock items ranging from households wares, cosmetics, jewellery and perfumes to garments for men, women and children and other branded items. It had tied- up with the city-based appliance retailer Vivek's for kitchen gadgets and Bata for footwear. It would also locate its concept bookstore wordsworth, which had in turn has tied up with Qwiky's Coffee Pub.

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