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By Our Special Correspondent
The report is a candid examination of the challenges faced by the company. It offers a comprehensive assessment of Ford India's performance on a wide range of social, economic and business issues. It highlights opportunities for action on the important issues of customer satisfaction, local community participation, employee satisfaction and environmental protection. It also reflects Ford India's successes, areas of concern and opportunities for measurable improvement. According to a copy release, the report is an attempt to assess the impact of its activity and report it frankly. Ford India's parent company, Ford Motor Company, issued its first Global Corporate Citizenship Report in the year 2000 which, it claimed, established new ethical standards for corporate reporting on social and environmental activities. It is claimed that Ford India's Corporate Assessment Report follows the same principles and that it is the first country-specific assessment by a Ford affiliate.
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