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Confidence is the greatest in China (90%), and has improved significantly in Turkey and India. The least trusted are the leaders of the United States (27%). Over the past year, trust in executives of domestic companies has dropped more sharply than trust in executives of multinational companies, in most countries (40% against 34%). The most trusted leaders are those leading NGOs (56%), followed by the leaders at the United Nations (41%) and spiritual and religious leaders (42%). The attribute of leadership most likely to generate trust is honesty (50%), while "not doing what they say'' is the factor most likely to cause distrust (45%), significantly before self-interest (28%) or arrogance (8%). In commenting on the results, José María Figueres, Managing Director at the World Economic Forum, said, "The magnitude of the public trust deficit is a worrying and urgent challenge.
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