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SF group to consolidate brand advertising

By Our Special Correspondent

CHENNAI MAY 3. In a significant move, the Sundaram Finance group, belonging to the TVS family, has decided to consolidate brand advertising of its member-firms under a single agency.

According to T. T. Srinivasa Raghavan, Joint Managing Director, Sundaram Finance, the group has "zeroed in on O&M". He told this correspondent that other details of the relationship were still being worked out. Besides O&M, top ad agencies like TBWA, Euro RSCG and the like were reported to have made a strong pitch for the brand account. The objective of awarding the brand advertising account to one agency is seen as a conscious attempt by the top management of the group to consolidate the already well-built mother brand and highlight the businesses and achievements of the constituent firms.

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