The Hindu : AMD unveils Athlon 64 processors

Online edition of India's National Newspaper
Saturday, Sep 27, 2003

Business

Business

AMD unveils Athlon 64 processors

By Our Staff Reporter

NEW DELHI SEPT. 26. Promising unmatched computing experience, the microprocessor manufacturing company — Advanced Micro Devices (AMD) — today unveiled AMD Athlon 64 processors for desktop and notebook computers in India that would change the future of the computing industry.

Claiming that the next generation processors would give users exciting experience of "cinematic computing,'' the company's director (marketing) for Asia Pacific, Samuel Rogan, said it would enhance performance of gaming applications and digital content creation.

The company's new offerings include — "world's first and only Windows-compatible 64-bit PC processor'' — AMD Athlon 64 FX processor, and the Athlon 64 processor for high performance computing on desktop and notebook. The company has already tied up with leading PC manufacturers who will be using these processors. The companies include HCL Infosystems, Wipro Infotech and Zenith.

Stating that video-editing companies, advertising professionals and film professionals would be the target users of the AMD 64 FX based systems, Mr. Rogan said they were also targeting "extreme PC enthusiasts and gamers''to use these processors that were at least 16 per cent better than other similar products available in the market.

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