The Hindu : Business : Supreme Suguna eyes Japanese market

Online edition of India's National Newspaper
Tuesday, May 17, 2005

Business

Business

Supreme Suguna eyes Japanese market

M. Soundariya Preetha

To spend Rs. 100 crores on expansion

COIMBATORE: Supreme Suguna Foods Company, a joint venture of the Coimbatore-based Suguna Poultry Farms Limited, and Saudi Arabia-based Supreme Food Company, producing processed chicken, is now looking at the Japanese market for its products.

A sample order of 55 tonnes, which are specialised products to be made with the available resources, will be shipped to Japan in a month under the brand name Sugies, says the director of the company, B. Soundararajan.

The company set up a Rs. 15-crore processing plant in Udumalpet a couple of years ago with a capacity to process 1,000 tonnes of poultry meat a month. More than 500 tonnes of processed chicken is now exported to the Middle East countries every month.

The quantity of exports to Japan would be known in three or four months, he added.

Suguna Poultry Farms ventured into exports of processed chicken with a long-term goal and would continue with its expansion plans in the domestic market.

Its turnover target for 2005-06 was Rs. 1,200 crores, almost 50 per cent more than its 2004-05 turnover, he said.

About Rs. 100 crores has been earmarked for capital expenditure on its expansion projects. Hatcheries will be set up in Andhra Pradesh, Karnataka and Maharashtra at a cost of Rs. 30 crores to produce about 10 lakh birds more annually.

A Rs. 35 crore feed mill at Bangalore is also being planned this year to produce four lakh tonnes of poultry feed a year.

The company planned to enter the Delhi, Haryana and Punjab markets as part of its expansion proposals, he said.

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