Business   

Levi Strauss launches `Signature' brand

Corporate Reporter

To have 200 exclusive outlets

CHENNAI: Levi Strauss (India) Private Limited (LSIL), a wholly owned subsidiary of Levi Strauss & Co., San Francisco, has launched `Levi Strauss Signature,' its latest collection of men's denim bottoms, men's casual pants, woven and knit tops, women's denim bottom and knit tops.

According to ATP Ramani, Head, the company will be launching the brand initially in the South and by the end of next year the rest of the country. It plans to have 200 exclusive outlets and 1,000 multi- brand outlets.

In the first phase, it will be launching the product in 150 towns. The company will be setting up nine exclusive outlets in the South. Already there are two exclusive outlets in Chennai. . The company appointed Poshak Industries as the first licensee for making Signature brand products.

LSIL will be targeting the standard segment by making available the products in the price range of Rs. 599 - 999.

Speaking on the occasion, John Anderson, President, Asia Pacific division, said the business in Asia Pacific turned out a good performance.

The company launched the Signature brand in the U.S. in 2003 exclusively for consumers who shop in the mass channels such as Kmart, Wal-Mart and Target.

In India, Signature was being targeted to attract the standard segment, which accounted for 27 per cent of the total jeans business.

Printer friendly page  
Send this article to Friends by E-Mail

Stories in this Section

IRDA to come out with norms for ULIP soon
Tata BlueScope Steel to invest Rs. 1,200 cr.
CUMI forays into bio-ceramics
Tyre shortage hits CIL
Rupee recovers
Sensex jumps 103 points
Court order on SMPL title deed
Levi Strauss launches `Signature' brand
Share of food in household budget continues to fall: NSSO survey
Exchange rates
Bullion rates
Rs. 1 crore penalty on Luminant Investment
Bharti refund to subscribers
BankAm's global treasury services
Russian oil to flow into India next year
Rs. 4,044 cr. FDI likely in mineral sector
Compulink initial public offer on November 25
Seminar on `Acquisitions of U.S. companies'
SBI Caps agreement with Doha Bank
LVB increases NRE deposit rates
KVB raises NRE term deposit rates
Andhra Bank gets DP registration
NDTV begins telecasts in U.S. and U.K.

Copyright © 2005, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu