THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications

Friday, March 31, 2000

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Marketing

Advertising & Marketing
Honda speeds into Grand Prix track
HONDA Motor Company (HMC) of Japan has joined forces with British American Racing (BAR) to form a new alliance _ British American Racing Honda (BARH) _ to enter the Formula One World Championship for the third time.

Luring visitors through stock options
IN a bid to attract visitors to its e-commerce resource portal site, India E-commerce Ltd has announced a viewer stock option plan (VSOP), according to a press release from the company.

Epson inks strategy to foray into laser printer segment -- Plans a slew of models to counter Hewlett-Packard range
IN recognition of the huge potential of the domestic laser printer market, the Rs. 140-crore Epson-India, part of Seiko Epson Corporation of Japan, is in the process of launching a series of laser printers.

New insulin device from Eli Lilly Ranbaxy
ELI Lilly Ranbaxy, a joint venture of the US-based Eli Lilly and Ranbaxy Laboratories, has introduced a new ergonomically designed, reusable insulin delivery device _ HumaPen.

Erode firm RGE heads northwards
THE Erode-based Raj Ganesh Enterprisses (RGE), makers of Sowbaghya brand of wet grinders, will soon expand its product range and enter new markets in the north, according to Mr. V. Varadha Rajan, Director, RGE.


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