|
Financial Daily from THE HINDU group of publications Friday, March 31, 2000 |
||
|
|
||
|
AGRI-BUSINESS BANKING & FINANCE COMMODITIES CORPORATE INFO-TECH LOGISTICS MACRO ECONOMY MARKETING MARKETS NEWS OPINION INFO-TECH CATALYST INVESTMENT WORLD MONEY & BANKING LOGISTICS |
Marketing
| Next
Honda speeds into Grand Prix track
Our Bureau
NEW DELHI, March 30
HONDA Motor Company (HMC) of Japan has joined forces with British American Racing (BAR) to form a new alliance _ British American Racing Honda (BARH) _ to enter the Formula One World Championship for the third time.
HMC has entered the F-1 circuit after seven years and its team will participate in all the 17 races during 2000. The company will not only develop and manufacture its all-new 3-litre V10 RAOOE engines for BARH, but will also be concerned with racing car
chassis development.
``The emphasis on chassis and aerodynamic involvement was a key factor in Honda's decision to return to the Grand Prix arena. However, the intention is to look beyond this and to consider the comprehensive development of the total car,'' a company offici
al told newspersons at a press conference here on Wednesday.
According to Mr. Takefumi Hosaka, F-1 project leader and Managing Director of Honda R&D, ``We Know that there is a great deal more to recognise than just horsepower output. Racing chassis technologies, the total management system and a thorough knowledge
of the whole picture are areas in which Honda is keen to develop and they represent a fresh challenge for our third generation in Formula One.''
``When we looked for a partner in Formula One, it was important that we could find a relationship which allowed us to accumulate this technology. We felt BAR, established under the sponsorship of the world's second largest cigarette company _ British Ame
rican Tobacco (BAT) _ would provide us with the best opportunity and facilities to do so,'' he said.
Honda's two previous periods of Formula One competition brought success as a team in its own right in 1964-1968 and as an engine supplier in 1983-1992. The company has signed drivers Jacques Villeneuve and Ricardo Zonta for 2000 Formula One season.
|
|
|
Comment on this article to BLFeedback@thehindu.co.in
Send this article to Friends by E-Mail
Next: Luring visitors through stock options Marketing Agri-Business | Banking & Finance | Commodities | Corporate | Info-Tech | Logistics | Macro Economy | Marketing | Markets | News | Opinion | Pocket | Info-Tech | Catalyst | Investment World | Money & Banking | Logistics | Copyright © 2000 The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line. |