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Vicks relaunches cough drops

Our Bureau

MUMBAI, April 22

PROCTER & Gamble Hygiene & Health Care Ltd has relaunched its Vicks cough drop in a new 2.5 gm blue pack priced at Re one, a press release from the company said.

The new blue packaging brings Vicks cough drops in line with global packaging colours used for the `Vicks' range of products.

The Marketing Director, Mr. Sahilesh Jejurikar, said the new price is a convenient price point for consumers. As a kickoff for the launch of the new cough drop, P&G is conducting broad-scale sampling in all major cities.

The company has, in the health care category, other brands such as Vicks Vaporub, Vicks Action 500 and Vicks Inhaler.