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The Balanced Scorecard

Translating Strategy into Action by Robert S. Kaplan and David P. Norton

Publishers: Harvard Business School Press, New York

Price: Rs. 1,549.

HERE is a book by the recognised architects of the Balanced Scorecard that shows how managers can use this revolutionary tool to mobilise their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a mana gement system that can channel the energies, abilities, and specific knowledge held by people throughout the organisation toward achieving long-term strategic goals.

Every Business is a Growth Business

How Your Company Can Prosper Year After Year by Ram Charan and Noel M. Tichy

Publishers: Times Business, New York

Price: Rs. 572.

HOW often do you see stories in the business press about companies that are growing like mad but not making any money? Empty, profitless growth may even be a worse business sin than those who err by thinking that their company's business is mature. How h ave the leaders of Compaq-and Dell, as well--grown their businesses and made the investment in the company worth more this year than last? Relentless attention to costs, cycle time, and efficient use of capital, without which growth often ends in disaste r. This book emphasises on the financial realities of growth and tells one how any business can be sustained as a growing one over a long period of time.

Environment Management

An Indian Perspective by S.N. Chary and Vinod Vyasulu

Publishers: Macmillan India, New Delhi

Price: Rs. 278.

WHILE many of the environmental problems are common to the world as a whole, there are several issues that are region-specific or country-specific. India has her own special economic, social, political and social-psychological aspects; she has her distin ct culture; her own political and socio-economic history. These need to be taken into account while analysing the policies and programmes regarding the management of her natural resources. This book provides this specially Indian perspective. Taking a wi de angle view, the book brings within its sweep issues concerning energy, water and forest as these relate to people, governance, law and international relations.

Handbook of Relationship Marketing

Ed by Jagadish N. Sheth and Atul Parvatiyar

Publishers: Sage, Thousand Oaks

Price: $ 69.95 (Hardbound), $ 39,95 (paperback).

AS businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core''of all marketing activity. In recent years, there has been an explosive growth in business an d academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. This book attempts to fill that void. It provides a broad coverage of topics, diverse theoretical and concept ual paradigms, and global viewpoints.