Book Review
How advertising works
Though well developed in India, advertising is addressed essentially to a fraction -- a little under a tenth -- of the population . The author terms this group `economically active'. Although small in numbers, the economically active class in India comprises of more people than in South Korea, Taiwan, Thailand or Malaysia.

Sustaining Development
Perspectives on Indian Development Economy, Polity and Society

The Power Laws -- The Science of Success by Richard Koch
IN this fascinating sequel to the bestselling The 80/20 Principle, Richard Koch explores the sciences to reveal the powerful patterns and universal principles that can be successfully applied to business today. His new book shows that we must turn to sci ence not simply to understand today's world, but to thrive in it. In this book he captures many more fresh and exciting insights from biology, physics and non-linear systems that transcend scientific boundaries and cast business in a whole new light.

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