The Hindu Business Line : Wednesday, June 21, 2000

	Financial Daily from THE HINDU group of publications Wednesday, June 21, 2000

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Marketing

Advertising & Marketing
Pepsi's under-the-crown reward bonanza
FIRMLY believing that loyal Pepsi drinkers' ``Dil will ask for more...'', it has moved from ``I'll Change The Century'' promotion to ``Mera Number Aayega''.

Jaldi.com shuts out financing services -- Shores-up core areas -- electronics & consumer durables
THE business-to-consumer (B2C) shopping portal, jaldi.com, has decided to streamline its operations following a recent site audit.

Pepsi, Nestle take the plunge into bottled water -- Britannia waits in the wings
THEY are all in it together. And no, it is not for the fun of it. The estimated Rs. 600-crore branded bottled-water segment is bubbling with activity more than ever before, what with corporate heavy-weights like Pepsi and Nestle also taking the plunge!

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