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Saatchi-Publicis merger: India impact unlikely

Our Bureau

MUMBAI, June 20

THE reported merger of Saatchi & Saatchi and Publicis of France is unlikely to have any major impact in their Indian operations immediately as both companies will be operating independently for the time being, according to a senior official of Saatchi & Saatchi India.

Mr. Shantha Kumar, Chief Executive Officer and Managing Director, Saatchi & Saatchi India, said the merger could result in the group getting a larger marketshare in the country in the future.

Mr. Kumar said the Indian operations of Saatchi & Saatchi were expected to achieve a billing of Rs.110 crores in the current year. Saatchi & Saatchi's major clients in the country include Procter & Gamble, Unit Trust of India, BPL and Tata Tea, among oth ers.

Saatchi & Saatchi holds an 80 per cent stake in Saatchi & Saatchi India, while the senior management staff of the company hold 20 per cent.

Publicis clients in India include Apollo Tyres and L'Oreal.