Advertising & Marketing


Ford eyes 30% share in mid-sized car segment
Ford India Ltd hopes to sustain a 30 per cent share of the mid-sized luxury car market segment in India through aggressive marketing.

Kerala tourism joins hands with Taj to promote God's own country
SHE is Taj Kerala -- an enigmatic, but alluring face of God's own land. At least this is what the Kerala Tourism Development Corporation (KTDC) and Taj Kerala Hotels and Resorts Ltd aim to project in their new advertising campaign.

Titan to strengthen network -- Plans ad blitz to counter Swiss, Japanese brands
THE watch division of Titan Industries Ltd intends to take on competition from Swiss and Japanese brands like Casio and Citizen by strengthening its distribution system and stepping up advertising, said Mr. B. Kurien, Vice-President, Sales and Marketing.

Information Technology
A virtual tour of real estate
WANT to buy property, but are too tied up to make a site visit? Well, don't despair, the answer to your dilemma is a mouse-click away.

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