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Jaldi.com in tie-up with health site

Our Bureau

NEW DELHI, June 23

BUSINESS-TO-CONSUMER (B2C) portal, Jaldi.com, and healthcare portal, Emedlife.com, have announced an alliance to facilitate the exchange of content and products between them.

Under this strategic tie-up, the portals will jointly develop a co-branded healthshop called `Jaldi Emedlife Health and Fitness Shop' to offer health and fitness related products and accessories to Indian consumers, the companies said in a release.

Through this partnership, Jaldi.com will now have access to Emedlife.com's content on health and fitness related issues and relationship's with healthcare distributors, while the latter's consumers will have access to the order fulfillment processes of t he B2C site, the release said.

Jaldi.com members will also be able to participate in interactive doctor chats and get all their healthcare-related queries answered from Emedlife.com's team of doctors.

Over the long term, e-commerce revenues from this shop will he shared equally between the two partners. Both the portals will also conduct a banner exchange on their respective home pages, besides participating in joint promotions online and offline, the release added.