Advertising & Marketing
Foster's to hit Karnataka and AP early next year -- Battle royal on the cards in UB citadel
IT'S official. The die has been cast for an intense battle in the beer markets of Karnataka and Andhra Pradesh. Foster's has announced its decision to enter the two southern markets by mid-summer next year.
Pizza Corner logs onto cyberspace
BANGALORE: Pizza Corner has wired itself to the e-generation by launching an online pizza ordering option on its Web site www.pizzacorner.com. By doing so, it has become the first, national pizza company to take orders over the Net from its own Web site.
Lowe Lintas wins Cannes Grand Prix
NEW DELHI: Lowe Lintas (London) has won the Grand Prix in the press and poster category at this year's international advertising festival in Cannes. The winning campaign was for premium lager brand Stella Artois. The winning print campaign is part of the
long-running `reassuringly expensive' campaign that has taken Stella Artois from a niche premium brand to the fourth largest grocery brand in the UK, a press release said. The agency has handled the Stella Artois business since 1981, the year Lowe Howar
d-Spink was founded. The `Jean de Florette' TV and cinema campaign is in its fifth year and the next ad is the series in currently in production, due to be launched this summer, the release added. -- Our Bureau
P&G launches new Ariel Power Compact
CHENNAI: Procter & Gamble Home Products Ltd has launched the new Ariel Power Compact detergent in the country. The detergent reportedly uses technology that removes the dinginess from clothes and restores the original colour of the fabric by detecting an
d removing deposits that are left behind from successive washes.
Colgate launches Cibaca Top
CHENNAI: Colgate has relaunched its Cibaca toothpaste as All New Cibaca Top. The toothpaste marks the company's entry into the economy segment of the market and is targeted at towns with a population lower than one lakh. The light blue toothpaste comes i
n a soft-squeeze tube. It comes in three sizes, 50gm 100gm and 200gm, priced at Rs. 8, Rs. 15.50 and Rs. 28 respectively. -- Our Bureau
Low global rates keep edible oil steady
A steep decline in domestic edible oil production in 1999-2000 following a setback to the oilseeds crop because of weather aberrations (215 lakh tonnes as against the annual target of 270 lakh tonnes and 1998-99 output of 253 lakh tonnes), shou
ld, under normal circumstances, have made the domestic edible oil market volatile. But, thanks to low international prices and liberal imports, availability and prices of various edible oils have been steady over the past 12 months.
Prudential ICICI on brand building drive
ALMOST two years after its launch, Prudential ICICI Mutual Fund has decided to get serious about its brand building initiatives with its first television commerical (TVC) already on air. While the mutual fund has not consciously stayed away from establis
hing its identity, it has been waiting for the right moment to justify what was being conveyed through its TVC.
HLL denies moving ASCI against Fena
HINDUSTAN Lever Ltd has denied that it has lodged a complaint in the Advertising Standards Council of India (ASCI) against Fena's latest commercial for Fena detergent cake, featuring ace Bollywood comedian, Johnny Lever. The 30-second commercial, which w
as aired on DD 1 during the programme Suraag, shows the star endorsing Fena in what comes across as a tongue-in-cheek dig at HLL, with the adline `Ab Lever bhai ka kehna, Fena hi lena'.
Pizza Hut to market Pooch characters
TAKING forward its Pizza Pooch birthday party concept, the Tricon Restaurants International-owned Pizza Hut chain of restaurants, proposes to market its Pooch characters, Disney style.
