Financial Daily
from THE HINDU group of publications
Tuesday, July 11, 2000
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Financial Daily from THE HINDU group of publications Tuesday, July 11, 2000 |
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Lowe Lintas wins Cannes Grand Prix
NEW DELHI: Lowe Lintas (London) has won the Grand Prix in the press and poster category at this year's international advertising festival in Cannes. The winning campaign was for premium lager brand Stella Artois. The winning print campaign is part of the
long-running `reassuringly expensive' campaign that has taken Stella Artois from a niche premium brand to the fourth largest grocery brand in the UK, a press release said. The agency has handled the Stella Artois business since 1981, the year Lowe Howar
d-Spink was founded. The `Jean de Florette' TV and cinema campaign is in its fifth year and the next ad is the series in currently in production, due to be launched this summer, the release added. -- Our Bureau
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