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Tuesday, July 11, 2000

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Colgate launches Cibaca Top

CHENNAI: Colgate has relaunched its Cibaca toothpaste as All New Cibaca Top. The toothpaste marks the company's entry into the economy segment of the market and is targeted at towns with a population lower than one lakh. The light blue toothpaste comes i n a soft-squeeze tube. It comes in three sizes, 50gm 100gm and 200gm, priced at Rs. 8, Rs. 15.50 and Rs. 28 respectively. -- Our Bureau

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