THE HINDU BUSINESS LINE
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from THE HINDU group of publications

Friday, July 14, 2000

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Marketing

Advertising & Marketing
`New Adobe Indesign version to benefit ad-world'
THE upgraded Adobe Indesign 1.5 software, recently described as a ``hot product for 2000'' by the Electronic Publishing magazine, will cover new ground with professionals of the advertising and publishing circuit, according to Mr. Naresh Chand Gupta, MD, Adobe Systems India Pvt Ltd.

Amul to treble growth in five years
AMUL India, arguably owner of one of India's best known brands, has plans to increase its turnover from the present Rs. 3,000 crores (year ended March 2000) to Rs. 10,000 crores within the next four to five years.

Pepsi, Coca-Cola claim leadership in South -- ORG, IMRB surveys raise conflicting claims
COCA-COLA and Pepsi have raised conflicting claims to leadership in the carbonated soft drinks market down South, as the summer sales come to an end. Coca-Cola India, quoting the ORG Retail Store Audit, has projected itself as the new market leader in Ka rnataka and Tamil Nadu.



ITC ventures into retailing
ITC Ltd today announced its foray into yet another line of business by formally launching its Wills Sport range of `relaxed wear' for both men and women.

Le Meridien chief sees India as bright prospect
THE Le Meridien hotel group in India will continue to get the focus and resources of the UK-based hospitality company. However, any planned future diversification into resort hotels would be given a different emphasis from the existing resort hotels belo nging to other brands.

Kiwi Sports plans new ventures
KIWI Sports Pvt Ltd, promoted by Mr. Karti Chidambaram, plans to foray into health and fitness centres. The company has tied up with Precor, an US-based fitness equipment provider, to set up the state of the art gyms.

Rediff.com ties-up with ZDNetIndia.com
NEW DELHI: Rediff.com India Ltd has entered into an alliance with technology portal ZDNetIndia.com to act as a one-stop info desk on information technology for Net users in the country.

Percept gains new business worth Rs. 35 crores
NEW DELHI: Percept has recently gained business worth Rs. 35 crores. According to a press note, it recently bagged the account of Mantra Online, from Rediffussion DY&R.

Coolacads.com goes online
NEW DELHI: Greymatter Internet Ventures has introduced Coolacads.com, an e-commerce and education portal.

Discovery Face2Face contest on
NEW DELHI: Discovery Channel's Face2Face 2000 competition, a debating contest for schools, is set to take place across nine cities.

Ebony monsoon promotion
NEW DELHI: The Ebony chain of departmental stores has initiated a month-long monsoon promotion across its three stores in New Delhi, Noida and Chandigarh.


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