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Callous attitude

N. Rajasekar, e-mail

In his interview to Business Line, (June 27), Mr. Steve Borgia, President of Sterling Holiday Resorts, blames the earlier professionals in Sterling (``they were from print, paper, biscuits, cement etc.''), but he forgets that it was th ose professionals who took the company from a virtually non-existent status to the world's largest timeshare selling company, completing 11 operational resorts in the country.

On the other hand, the misadventures of Sterling, such as Inbound Tourism (IBT) and the much publicised `train' project, were not the handiwork of the above professionals.

Both the employees and the customers have had to put up with many management failures. There is not an ounce of truth in the statement that Sterling has valued its employees, especially in the last couple of years.

This was the crucial time, when able senior managers who had stayed to shoulder the responsibility of putting things in shape, were cold-shouldered and not even paid their salaries for months. This callous attitude from the management drove these senior managers to resign.