Advertising & Marketing
Bausch & Lomb eyes vision care market
BAUSCH & Lomb India Ltd has formulated a specific marketing exercise to expand the vision care market in India.

Sorini chocolates in India
CHENNAI: Sorini, the chocolate brand sold in Europe, West Asia, Australia, Japan and the US, now comes to India.

Foster's Olympics promo
CHENNAI: In Australia, Foster's is the official beer for the Sydney 2000 Olympics. To mark this occasion, Foster's has introduced its latest marketing initiative with the launch of Australia 2000, says a release.

Titan unveils new collection
CHENNAI: Titan Industries Ltd, the watch and clock manufacturer in India, unveiled a new collection under its Classique watch range specifically targeted at the executive, says a press release.

Come September, HBO to serve film feast
FOUR top US-based film production studios -- Sony Pictures Entertainment (SPE), Columbia Tristar, Paramount Pictures, Universal Studios and Warner Bros -- have teamed up to tap the potentially large English movie viewing public in Asia, which includes In dia.

Cruise through Indian Ocean on the wave of luxury
THE Indian Ocean Cruise Line Ltd today announced the launch of its Indian ocean cruise. Besides leisure, the company will market the cruise for incentives and conferences, according to Mr. Jaswant Lalwani, Chairman and CEO, Indian Ocean Cruise Line Ltd.

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