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TVS Suzuki: Marginal brands shelved

TVS Suzuki's decision to discontinue the production of Shogun and Shaolin range of motorcycles is unlikely to have any major influence on the company's share price.

These two brands have not quite found consumer interest. The volumes from these two brands is insignificant in comparison to the other popular brands of the company such as Samurai or Max 100. Given this backdrop, the decision to stop production of these brands is not likely to have any major bearing on the company's financials. The TVS Suzuki stock is not likely to be influenced by the recent decision. The price may remain rangebound around current levels as concerns still remain over profitability on account of the scooter product, Spectra whose relaunch has been indicated. -- BL Research Bureau