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Friday, August 11, 2000

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Titan unveils new collection

CHENNAI: Titan Industries Ltd, the watch and clock manufacturer in India, unveiled a new collection under its Classique watch range specifically targeted at the executive, says a press release.

Designed to match the emerging trends in office wear, the price of this range varies from Rs. 1,600 to Rs. 4,000. The range is available at all World of Titan and Time Zone outlets, and other leading watch retailers.

The new collection comprises three styles -- Slim, Classical and Two-tone. Classical cases distinctive dials and leather straps combined with several functions -- dual time, multifunction and chronograph.

The press release, quoting Mr. Bijou Kurien, Vice-President, Sales and Marketing, Titan Industries Ltd, said, ``We are in the process of consolidating the various ranges that we have for specific target audiences for whom they have been created. This new collection in Classique has been designed for the executive and we believe that with an increase in the dress consciousness in this segment, we would see a forge growth even in accessories such as watches. Classique is perfectly positioned to utilise th is opportunity.'' -- Our Bureau

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