Advertising & Marketing


It's showtime, and how!
Star-struck Indians couldn't have had it better. Every other television channel worth its satellites is dishing out Bollywood fare -- movies, music, celeb chats -- as staple diet. So what are half a dozen English movie channels doing on Indian screens, w ith a daily dose of non-stop English movies? A lot, if indications are anything to go by.

Price as a marketing tool
I am a student of management, and a question that has been baffling me for quite some time now is: Do frequent price cuts have a positive or negative effect on the image of the company, and don't you think that such frequent price cuts leave the customer feeling cheated because he thinks that he has paid more than the product's worth? Also, don't you think that the same customer will be reluctant to go back for any other offering from the same company.

Staying innovative
Innovation is the most critical component of success today. Companies across the world chant the innovation mantra at the drop of a hat. Innovation moves through most sectors of the global economy with lightning speed. As a result, the ability to constan tly create newness in products, services and business strategies is what sets growing, profitable companies apart from firms that achieve little.

``At Ernst & Young we want to support entrepreneurial spirit.''
The countdown to the second Entrepreneur of the Year Awards programme, hosted by management consultancy firm, Ernst & Young and co-sponsored by Nasdaq, has begun. The awards ceremony will be held later this month.

Mineral water on tap
Water purifiers, whatever the tag, will soon be deemed passe. Upmarket households which insist on mineral water in hotels may be a sip away from doing the same at home. One is not referring to the bulk purchase of `mineral' water in big jerry cans a la c ommodity.

Cartoon


"Can I have another piece with more squares on it?"

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