Advertising & Marketing
Northwest Airlines, KLM to expand services
CHENNAI: Alliance partners, Northwest Airlines and KLM Royal Dutch Airlines, have announced an increase in services in India from October 29. The expansion of Northwest flights and retiming of KLM's services will offer more capacity and conv
enient non-stop services from Amsterdam to Delhi and Mumbai, according to a press release.
Nine gold on DD Metro
CHENNAI: Making its foray into the world of television, HFCL-Nine Gold Broadcasting India Ltd has launched Nine Gold, a two-hour block of programming on Doordarshan Metro. Beginning on Wednesday, Nine Gold will go on air from 7-9 pm ever
yday with Hindi programmes, says a press release. Beginning with 21 new shows in 28 slots, the programmes include sitcoms, dramas, daily soaps, talent shows and game shows.
LIBA entrance test along with XLRI
CHENNAI: The Loyola Institute of Business Administration (LIBA) has joined hands with XLRI, Jamshedpur, its sister institution for its common Entrance Test, XAT, for admission to the Full Time post graduate diploma in business admi
nistration course at LIBA for 2001-2003. According to a press release, the XAT will be held on January 7, 2001. Students can contact LIBA, Loyola College, Chennai - 600 034 or call: 044-8280088/822088 (3 lines). -- Our Bureau
BPL's top-end audio line hits the shelf
BPL Ltd on Wednesday announced the launch of a high-end audio entertainment brand, PRO FX in Mumbai, where it has set up an exclusive PRO FX outlet. This is the second outlet after Bangalore.
Brewers promote beer as softer option to hard liquor
THE beer industry's cup of woe seems to be spilling over. Following the degrowth of minus six per cent experienced in the segment, the All India Brewers' Association (AIBA) have embarked on efforts to promote beer as an ``agro-based low alcohol beverage'
' or a ``softer option'' to hard liquor.
Indian Terrain hopes to break new ground
THERE'S a new menswear brand on the block. The Chennai-based Rs 75 crore Celebrity group, an exporter to some of the top garment brands around the world, has made a foray into the booming market for menswear by launching its Indian Terrain brand of appar
el today.
Where is the punch in cigarette ad warnings?
CIGARETTES are regarded as a growth industry in Eastern Europe, Russia, China and parts of the Far East. Not so in the US where sales are shrinking.
