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Brainvisa develops learning facility

R. Savitha

PUNE, Sept. 13

THE Pune-based Brainvisa Technologies Ltd has developed an online adaptive learning facility exclusively for its E2C (education to consumer) portal, www.brainvisa.com.

This software solution couples Internet technology alongwith offline exam preparation methodologies, Mr Supam Maheshwari, Chief Executive Officer, www.brainvisa.com, said.

Speaking to Business Line, he said that the first adaptive learning module launched was the MBA entrance module, which prepares students for the Common Admission Test (CAT) based on their aptitude and pace of learning.

``Content and feedback history on the MBA entrance module has been completely personalised for individual users.''

The Brainvisa Adaptive Learning Methodology begins with a bank of questions and keeping in mind the progress of the student, and automatically personalises each course and increases the difficulty of questions.

The module provides regular personalised feedback, keeps track of individual progress, provides detailed analysis on timing and accuracy across specific tests and overall progress.

On the module price, Mr Maheshwari said that the MBA entrance module comes with a price tag of Rs 3,000 as against the average Rs 6,000 charged by the coaching classes.

The company is also coming out with an off-the-shelf CD-ROM for this purpose. This would be available in the retail market within a month with a price tag of Rs 1,500, which includes mock MBA tests.

The CEO also said that the company is projecting a turnover of Rs 10 crores for the current financial year.

Adaptive learning modules for other entrance exams, including IIT JEE, engineering, medical, bachelor's degree in computer management and international competitive examinations such as GRE, GMAT, SAT are to be introduced in the market within a month.

These would be extended to the regional engineering college levels and later on to the different variants of the competitive exams.

Mr Maheshwari also said that Brainvisa has an exclusive tie-up with the Institute of Career Studies (ICS). He added that its career counselling module, launched in June, has already signed up with 100 schools across the country.

Seed funding for Brainvisa has been provided by Infinity Venture Fund, which has picked up 33 per cent stake in it.

The CEO added that the company was looking for a second round of funding, and that Infinity Venture Capital would be a strong contestant.

Revenue comes in from two methods -- career counselling, which cost Rs 350 per student per year as subscription fee, and the modules that would hit the market, he added.