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Nine gold on DD Metro

CHENNAI: Making its foray into the world of television, HFCL-Nine Gold Broadcasting India Ltd has launched Nine Gold, a two-hour block of programming on Doordarshan Metro. Beginning on Wednesday, Nine Gold will go on air from 7-9 pm ever yday with Hindi programmes, says a press release. Beginning with 21 new shows in 28 slots, the programmes include sitcoms, dramas, daily soaps, talent shows and game shows.

Taking part in various shows are stars Chunky Pandey, Archana Puran Singh, Mayuri Kango, Reena Roy, Anita Raaj, Mandira Bedi, Asha Sachdev, Niki Aneja and Kulbhushan Kharbanda. The programmes have been produced by software houses such as B.R. Films, Bala ji Telefilms, Cinevista, Shadow Films and Archana Puran Singh Magiworks.

Doordarshan has implemented measures to upgrade the quality and reach of DD Metro, including the expansion of its terrestrial transmission network to 125, mostly high-powered transmitters and the appointment of Modi Entertainment Network to ensure the ef fective distribution of the Metro Satellite signal by all cable operators. By the year-end, DD Metro is expected to have a national reach of 350 million viewers, adds the release. -- Our Bureau