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Fisher-Price workshop

CHENNAI: Four paediatricians, Dr Nomeeta Gupta, Dr Mahabir Daruka, Dr Raju Khubchandani and Dr Arvind Shenoy, will visit the Fisher-Price Child Research Centre on an interaction programme. The centre houses play labs where child behaviour is studied with respect to playing habits and different responses to a wide variety of toys. The insights from the analysis of the children's behaviour are used in toys, says a press release.

The doctors will interact with child expert and head of the Fisher-Price Research Center, Dr Kathleen Alfano. Dr Alfano will guide the doctors through the research procedures at the centre, and give them a hands-on experience of the nature of child play and research that the centre specialises in, which forms the cornerstone of all of the Fisher Price toys.

Owned by Mattel, the company has formed a Fisher-Price doctor's club -- a select club of Pediatricians and Child Psychologists. Fisher-Price has so far contacted over 10,000 doctors across the country as part of this campaign.

The aim of the campaign is to provide latest information on parenting and discuss research breakthroughs with member doctors, who in turn would share their learning with their patients. The four doctors are being sent to the US as part of this campaign. Mattel is also setting up play-pens in clinics of leading pediatricians to educate and demonstrate the important role toys can play in the development of children.-- Our Bureau