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Analog centre to focus on mixed tech

Rukmini Priyadarshini

BANGALORE, Dec. 8

AS part of its plans for next year, Analog Devices's India Product Development Centre (IPDC) will be focussing on mixed technology, apart from analog and DSP technology applications.

Speaking to Business Line, Dr Reddy Penumalli, Managing Director, IPDC, said: ``In the IC business, it is the combination of analog and digital that adds value.''

Analog's strength, according to him, has been traditionally in analog and it has since become good in digital signal processing.

IPDC plans to start and build a team next year to work on mixed signal technologies, ``although the actual product will be rolled out only the year after''.

Also part of its initiatives for next year is the development of an application engineering support programme. Dr Reddy said, ``As part of its global strategy, Analog wants to expand Analog's South-East Asian application support and IPDC's initiative wil l be a part of that.''

According to Dr Reddy, though the sales channel has a support network, digital signal processing has a high technology content. ``We figure that application engineering can be an adjunct to product development.''

Established in 1995, the centre is planning to expand to about 250 people in five years, with an investment of $50 million. Analog has already invested about $10 million in IPDC over the past five years.

IPDC's software team was set up in 1998 and has been involved in developing software for voice-over-IP, DSP and math libraries.