THE HINDU BUSINESS LINE
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from THE HINDU group of publications

Monday, December 25, 2000

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Features

Book Review
Theory and Method in Organisation Studies
THE world is a massive network of countless organisations in various forms. Each member of society spends his/her life in some form of an organisation such as home, school, workplace, business enterprise, worship place, trade union, parliament, shop, res taurant, entertainment house, court, prison, club, transport system and so on.

A sage counsel
DISCOURSE is the cornerstone of Indian civilisation. Enshrined in the guru-sishya parampara, it is perhaps the single-most effective archive of the country's heritage. The Bhagavad Gita, Ramayana and Mahabharata, along with treatises on Ayurveda and Sidd ha, have perpetuated their timeless legacies by this means. Corporate India, too, has sat up to the relevance of its cultural roots through approaches such as Vedic management and the Vedanta-inspired business approach.

A `block' buster!
CONFERENCE halls and convention centres are often rented by trainers who propound their ideas using slides and laptops, engage the captive audience in activities or games and collect their cheque at the end (if they had not been smart enough to do it at the beginning). Any damage is limited to the few scores who attend such programmes. But the problem gets out of hand when ideas that can pass off within the confines of carpeted rooms, among sleepy trainees, get entombed in a book for wider circulation. This book is an example.

* The Conference Board Challenge to Business
AN anthology of essays, interviews and speeches, the book examines the success stories of the likes of Virgin Atlantic's Richard Branson and Enron's Rebecca Mark. The compilation intends to challenge some of your basic business assumptions and introduce you to the management and marketing innovations powering the global business environment.


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