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Monday, December 25, 2000

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* The Conference Board Challenge to Business

Industry Leaders Speak Their Minds

Edited by Peter Krass

Publishers: John Wiley & Sons, Inc., New York

India Book Distributors

Price: Rs 1,182.50

AN anthology of essays, interviews and speeches, the book examines the success stories of the likes of Virgin Atlantic's Richard Branson and Enron's Rebecca Mark. The compilation intends to challenge some of your basic business assumptions and introduce you to the management and marketing innovations powering the global business environment.

* Bulls, Bears & the Mouse

An Introduction to Online Stock Market Trading

By Kamlesh N. Agarwala and Deeksha Agarwala

Publishers: Macmillan India Ltd.

India Book Distributors

Price: Rs 595

FROM personal interactions with a stock broker to trading shares online... are you prepared for the change? The book outlines the transformation of stock trading from the ringfloor to the Net, with special reference to the Indian scenario. It also offers guidelines on the security aspects of online dealings and spells out all the relevant Acts and bye-laws governing Internet trading.

* Customer Relationship Management

Emerging Concepts, Tools and Applications

Edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh

Publishers: Tata McGraw-Hill

Price: Not mentioned

THE book is designed as a forum for interaction and sharing of knowledge and experiences related to relationship management. The research papers propose concepts, suggest methods and evaluate various tools for successful relationship management. Case stu dies of winning strategies have also been included.

* India's Nuclear Security

Edited by Raju G.C. Thomas and Amit Gupta

Publishers: Vistaar, New Delhi

Price: Rs 595

A COMPILATION of essays by a group of scholars, the book examines the political considerations behind India and Pakistan's nuclear tests. It discusses the complexities and dynamics of the changed security environment in the region and its global ramifica tions. The impact of the tests on Indo-US relations and the changed role for India in the international fora have also be discussed.

* Courtesy Fountainhead, Chennai.

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