THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications

Monday, May 28, 2001

• AGRI-BUSINESS
• COMMODITIES
• CORPORATE
• FEATURES
• LETTERS
• LIFE
• LOGISTICS
• MARKETS
• MENTOR
• NEWS
• OPINION
• VARIETY

• INFO-TECH
• CATALYST
• INVESTMENT WORLD
• MONEY & BANKING
• LOGISTICS

• PAGE ONE
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Features

Book Review
Playing host to the hilt
Poverty Eradication and Economic Development through Tourism

Understanding conflict
DEEP in mind-space exists a networked planet, where its six billion inhabitants lurch between alternating processes of communication and conflict. At no point in human history, have so many persons communicated with each other -- with a little help from the techno-avatars of the Information Age.

Effective changes
THE term `Supply Chain Management' has been knocking around in management circles only in the past one decade. The concept, shot into by increasing globalisation, is said to have helped companies bring down costs for many companies dramatically. An examp le, mentioned in the book, is that of Digital Equipment Corporation, which is said to have pared manufacturing costs by $ 167 million and logistics cost by $ 200 million, over a two year period. This came about through a reduction of DEC's manufacturing facilities from 33 to 12.

The Secrets of Word-of-Mouth Marketing
How to Trigger Exponential Sales Through Runaway Word of Mouth


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