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The Secrets of Word-of-Mouth Marketing

How to Trigger Exponential Sales Through Runaway Word of Mouth

By George Silverman

Publishers: AMACOM, New York

Price: $ 17.95.

WORD-OF-MOUTH MARKETING is one of the most powerful, persuasive marketing weapons available and scores over advertising, salespeople, direct response, and public relations combined! This book teaches a professional marketer, how to harness this force. In this easy-to-read book, George Silverman (an expert in creating word-of-mouth `campaigns') provides tips on dozens of detailed techniques on how to launch a highly successful effort.

Management of Organizational Change

Leveraging Transformation

By K. Harigopal

Publishers: Response Books, New Delhi

Price: Rs 295.

ORGANISATIONAL change is a very complex process. A change in initiative that may work in one organisation may fail in another setting since organisations differ from each other in numerous ways, which further adds to the complexity of the change process. Yet, change is essential for any organisation which wants to sustain itself and grow, especially in the new millennium where organisations are subjected to a rapidly altering environment. This book highlights the nature and process of transformational c hange, the paradigms basic to the change process and the need for and ways of aligning current tasks, systems, processes, and organisational culture with the new goals.

A First Course in Computers

By Sanjay Saxena

Publishers: Vikas, New Delhi

Price: Rs 200.

IF you are one of those who love technology, not for technology's sake but for what it can do for you, this book would appeal to you. This book has a one point agenda -- to make you computer literate and self-sufficient in computers -- starting from leve l zero. This is a computer manual, quick guide, help desk and your computer teacher, all rolled in one.

Oracle Forms 5.0

By K. Sridharan

Publishers: Tata McGraw Hill, New Delhi

Price: Rs 350.

ORACLE FORMS is a premier graphical user interface product, which uses application development tools, predominantly with Oracle databases. Oracle Forms is a feature rich application building tool that produces production quality screens utilising data st ored in a database. It helps in embedding graphics, sound, video, word processing documents, spreadsheets and many more applications through the use of object linking and embedding.