The Hindu Business Line : Sony's after-sales support to be Aiwa's brand focus

SONY India will be leveraging its after sales support for the Aiwa brand, post its merger with Sony Corporation. Through this the company hopes to strengthen the brand's market positioning. After sales service is also to be Sony India's focus for all its brand categories.

Commenting on the Aiwa brand, Mr Keiichi Sakamoto, Managing Director, Sony India, said: "The company has set up an exclusive outlet for Aiwa besides the Sony network of 102 authorised services centres across the country."

In October last year, the parent company, Sony Corporation, had announced the merger of Aiwa brand with the company. Elaborating further, Mr Sakamoto, said, "Since last October we have started focussing on the after sales support of the Aiwa products."

"On an average, the incoming products for repair are increasing at about 20 per cent per month. A few international warranty customer complaints were also resolved," Mr Sakamoto said. Refraining from commenting on brand positioning of Aiwa, he said that, "we have just started with the most crucial aspect — after sales support. We are gearing up ourselves for the same."

Apart from customer relations, the company is planning to bring new Sony products into the Indian market.

"Sony wants to maintain and strengthen its leadership in the flat colour television (CTV) segment and mini-hifi music systems," he said.

Last year, Sony India marked a growth in turnover to Rs 730 crore from Rs 610 crore in the previous year. As anticipated, the flat CTV market has registered a growth of more than 200 per cent, thanks to World Cup football and cricket.

As per the ORG data for March, the company recorded a growth of 99.6 per cent in CTVs. Its market share increased by 1.9 per cent during the month. For the period January-March, its market share stood at 2.3 per cent recording a growth of 88.1 per cent. During the period, the company saw a 241.9 per cent increase in its flat TV market, with a market share of 24.7 per cent.

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