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Jayanta Mallick

While Kwality Walls bagged a Kolkata market share of 35.98 per cent in value terms, Metro Dairy's slice was no less than 35.47 per cent in 2002-03, according to AC Nielsen ORG-Marg study.

KOLKATA, May 20

METRO Dairy had the largest scoop of the ice-cream market in Kolkata in the last financial year.

However, Hindustan Lever's Kwality Walls cut out a fractionally bigger share of the market in the city in terms of value.

AC Nielsen ORG-Marg retail audit for ice-creams in six select urban conglomerates — Mumbai, Delhi, Kolkata, Chennai, Bangalore and Ahmedabad — showed that during the financial year to March 31, greater Kolkata recorded a retail sales of 38.9 litres of ice-cream, valued at Rs 35.4 crore.

Metro Dairy, promoted by the West Bengal Cooperative Milk Federation, Keventers Agro and ICICI Bank, had the highest market share of 44.99 per cent in terms of volumes, up from its previous fiscal's share of 38.2 per cent. Kwality Walls was the clear loser in 2002-03. Its volume share dropped to 26.37 per cent from 37.7 per cent in 2001-02.

In terms of value, Metro Dairy almost caught up with Kwality Walls during 2002-03. While Kwality Walls bagged a Kolkata market share of 35.98 per cent in value terms, Metro Dairy's slice was no less than 35.47 per cent in 2002-03, according to AC Nielsen ORG-Marg study. The total Kolkata sales figure for 2002-03, confirmed by AC Nielsen ORG-Marg, for Kwality Walls stood at Rs 12,72,66,000. For Metro Dairy it was placed at Rs 12,54,73,000.

The third slot in volume terms during 2002-03 for Kolkata was bagged by Rollick of Indus Food Products & Equipment Ltd with a market share of 10.80 per cent. Gujarat Cooperative Milk Marketing Federation's Amul grabbed 6.95 per cent and Big Ones of Nobile Icecream Co claimed a share of 3.21 per cent. Interestingly, Amul ice-creams had a taste of Kolkata market for the first time in 2002-03.

The AC Nielsen ORG-Marg study also pointed out that Vadilal and Cold Rush brands of ice-creams secured a city market share of 2.43 per cent and 2.40 per cent respectively last fiscal.

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