The Hindu Business Line : Madison Media gets Asian Paints' media account

THE media planning and buying functions for the Asian Paints account has moved to Madison Media. The account, estimated to be worth Rs 35-40 crore, was previously with Carat. WPP's Mindshare and Madison Media were invited to pitch for the account about two weeks back, and Madison was awarded the account on the strength of its presentation, said Ms Punitha Arumugam, COO, Madison Media.

The Asian Paints creative portfolio is handled largely by Ogilvy & Mather Advertising, while Contract Advertising does the creative for the Tractor and Royale sub-brands.

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