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HYDERABAD, June 30

MAGNAQUEST, a Hyderabad-based customer care and billing solutions provider for the pay-TV and convergence industry, and NDS, a news corporation company and a provider of technology solutions for digital pay-TV, have announced a strategic partnership to broaden solutions offering.

Both companies have completed integration of the NDS VideoGuard conditional access with MagnaQuest's customer care and billing solution.

Mr A.N. Vasan, Vice-President, Sales and Marketing, MagnaQuest, in a statement said, "NDS and MagnaQuest have developed this application bringing in deep domain and geographical knowledge of the markets.

"Together we offer an end-to-end pay-TV solution with a very compelling value proposition."

This integrated solutions creates a valuable opportunity for operators to maximize their revenue and reduce churn.

The robust feature set of VideoGuard that enables operators to package content in a variety of ways, in conjunction with MQSubscribe's ability to bill flexibly for each such option can be a winning deployment option.

NDS and MagnaQuest will also cooperate for joint sales and marketing activities in the Asia Pacific region.

Ms Sue Taylor, Vice-President and General Manager of NDS, Asia Pacific said, "NDS is committed to providing open end-to-end solutions that ensure faster and easier integration for our customers.

"We selected MagnaQuest as a partner because the India-specific features of MQSubscribe make it uniquely suited to the Indian cable TV market."

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