The Hindu Business Line : Wednesday, July 23, 2003

Re-launch of Nargis tea in September
After Russia, Limtex is looking to launch the brand in other CIS nations such as Ukraine, Kiev and also West Asia. More

`Experiential marketing key to brand relevance for customer'
WHEN the new Volkswagen was launched some years ago, it used its unusual shape and associations with the Flower Power generation of the'60s to connect with a new generation of consumers. Various brands - including beverage majors, airlines and ... More

ADVERTISING

Fairever account moves to Orchard
THE Rs 13-crore advertising account of Fairever fairness cream has moved to Orchard Advertising from JWT, according to sources. Fairever, from Chennai-based CavinKare Ltd., is acknowledged as a major player in the Rs 650-crore fairness cream ... More

PROMOTIONS & OFFERS

Delivery delay due to rush for Hungama offer, says Reliance
DUE to the heavy rush created by the response to the Reliance Hungama Offer, there have been some delays in processing applications, a statement from Reliance Infocomm IndiaMobile service said on Tuesday. Reliance Infocomm has stated that the ... More

BRANDS

Daks eyeing India as major outsourcing hub
DAKS, Britain's recognised contemporary classic apparel brand brought into India by the Forbes Gokak group, will soon be manufactured in India. According to Ms Reetika Dalal, India-Head, Daks Simpson Ltd, "There will soon be a made-in-India ... More

Godrej No 1 emerges top selling soap
GODREJ No 1, the flagship brand of Godrej Consumer Products Ltd (GCPL), has emerged as the largest selling grade one soap in the country, Mr Adi Godrej, Chairman, GCPL, said on Tuesday. ``It is a low priced soap and has no fillers unlike other ... More

NEW PRODUCTS & SERVICES

Colgate Fresh Energy Gel launched
COLGATE Palmolive (India) Ltd has launched Colgate Fresh Energy Gel in `sparkling red' and `ice blue' variants with a cooling agent with a clove-like spicy flavour and a new taste. Pack prices have been reduced, and new sizes also launched: the ... More

Toonz plans to unveil cartoon merchandise
THE city-based Toonz Animation India will soon unveil a range of merchandise developed around its recently launched Tenali Raman cartoon series. Mr Bill Dennis, CEO and President, told Business Line that the company would shortly ... More

Hero group's `Easy Bill' kicks off
HERO Group's new venture in the services industry, `Easy Bill'— a mass scale retailer-based bill collection network — commenced operations today with the target of reaching out to 10,000 retail shops in 20 cities by 2005. "With the ... More

Wimbledon's official wine comes to town!
WITH over 300,000 glasses of its wine consumed during the Wimbledon period - Jacob's Creek, the official wine sponsor of the Grand Slam event for five years is set to roll out two of its top drops in the Indian market. From the Orlando ... More

Thai co introduces children's furniture
WITH changing times, the trend of doing up even the living/playing space of children has caught on in India. Sighting opportunity in this emerging market, Thailand-based Pin Interwood, which specialises in furniture for children and is even a ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line